Over the years, the concept has been evolving and adopting new tendencies. When you contemplate an aesthetic design, doesn’t it provoke you the sensation of being inside a dream? Reality is covered by a veil of beauty and order that awakens our senses. It is closely associated with the standard of beauty we would like to achieve. The word aesthetic comes from the Greek word aisthētikos, meaning “perceptible by the senses or endowed with sensitivity”. To better understand the term “aesthetic”, we have to go back in time to know its etymological origin. To be able to recognize the aesthetic style, would you like to know what distinguishes it? What is the aesthetic style? We have been incorporating it into other areas of our lives such as decoration, fashion and also, the presentations that we use in class or at work. The aesthetic style has already crossed the boundaries of photography and social media networks. Its compositions evoke positive emotions and at the same time, they inspire us to achieve the ideal of beauty in our everyday life.
Why has it become so popular? Because the aesthetic style shows us the world around us in an artistic and idyllic way. There are more than 90 million posts tagged with this term on Instagram. Are you a Tumblr, Tiktok, Pinterest or Instagram user? One of the most used words on these social networks is “aesthetic”.
